Sunday, January 17, 2010
This book by O'Reilly has an accurate title because there is a war on the web...the battle to get placement in search engines.
This very up to date book is your arsenal for either advancing your position or maintaining your ground on the web. O'Reilly books tend to be highly technical and SEO is no exception. About a quarter to a third of the book is simply not accessible to people who don't know how to set up servers or write advanced scripts. I know basic HTML and hand code my websites, but I found discussions of such topics as advanced XML a bit over my head. That's OK, because the rest of the book was great for novices
"SEO Warrior" is a complete guide to getting your page noticed by search engines. It's not just about Google rankings and keywords, thought that's clearly a focus. This book takes a 360 degree approach to Search Engine Optimization. It considers not just the code on your website, but such things as your ISP and host, external rankings by others, social media marketing and link building. I've read other books on SEO and this is the most comprehensive guide I've seen to help a business owner create a complete marketing campaign on the web. More technical readers will be able to copy and paste much of the code and examples directly into their website. Web design novices like me will be able to find tools online to help implement the key portions of the strategies found in the book.
As an example, I never really understood Google Webmaster tools or Google Analytics. I worked with both after reading the book and increased my SEO campaign dramatically. I had the confidence to create such things as a site map and learned how to properly configure my meta information to get the maximum exposure for my website.
A true SEO expert probably knows this information already, so the audience of this book is beginning to intermediate users. In particular, any business owner considering a SEO campaign should read this book to get an overview of the concepts. After reading the book, you'll be empowered to hire a SEO company if necessary. You'll learn the ethical and professional concepts for SEO and learn how to avoid the unethical "black hat" companies.
Pros: Comprehensive guide to all aspects of getting your website noticed
Cons: A bit to technical for people who aren't web designers.
Four out of Five Dogcows.
Article was republished by the Lawrence Apple User's Group 2.0 here as well as other groups listed on the right