Although the title doesn't clearly hint at this, this book's primary audience is growing your business or audience using twitter. Each chapter is a short and simple way of using twitter to "build your community" but in reality it's about getting your message across.
The projects are easy to implement and are specific enough to give you a clear plan of action, but allows you to play with the variables as well as have some advanced promotions.
A brilliant book full of ideas. View it as a cookbook for your social media team. "Steal" the ideas directly or use them as launching points for other ideas
Five out of Five Dogcows